If you’re looking for the best lead generation themes for WordPress, look no further. In this article, we’ll explore some of the best themes available for your WordPress and WooCommerce websites.

Each of these has been designed with lead generation in mind, so they’re perfect for businesses that are looking to bring in more leads.

Here’s what we cover in this article:

  • The concept of lead generation and how it helps businesses
  • What to look for in a lead generation theme
  • The top 10 lead generation themes for WordPress
  • How are lead generation themes different from standard WordPress themes
  • 3 effective ways to generate more leads
  • A simple plugin that helps you generate more leads easily!

But before we start, let’s take a quick look at what lead generation is all about.

What Is Lead Generation and How Does It Help?

Lead generation is the process of attracting and converting prospects into customers.

The goal of lead generation is to create a lead magnet that attracts as many website visitors as possible.

This helps your visitors remember your brand, helps you nurture them with the end goal of converting them into customers.

Think of it this way…

You visit an online store through a Google search for the first time and the products are exactly what you were looking for!

Awesome, you’re all excited to make the purchase.

But wait, you don’t know if the store offers quality products, if there’s a return/refund, and if the store is even legit.

That’s a dilemma every first-time customer goes through.

So to capture them at this moment, you need something that’s “low investment” – such as an email!

Offering a freebie or a discount code in exchange for their email will help your prospects invest in your store without the risk of losing money or wasting their time.

After you get their email, begin a sequence of newsletters that do the following things:

  • Build trust by showing testimonials from users (video testimonials work best!)
  • Showcase your products in the real world
  • Discuss your shipping and return/refund policies in easy terms
  • Offer a first-time discount (optional)

If you visit an online store for the first time, you are unlikely to purchase because you don’t trust this store yet. You can always switch to another store you trust more, like Amazon.

This is a dilemma every first-time customer goes through. They’re interested in your products but don’t trust you enough yet.

At this point, if you offer a freebie in exchange for their email, you get them to invest in your brand, without any risk.

That’s the power of lead generation. Once you have their email, they’re a personal contact and you can nurture them with regular emails and bring them closer to making a purchase.

What to Look For in a Theme Used for Lead Generation?

There are a few important factors you need to consider when choosing a lead generation theme.

1. Loading Speed

One of the most important factors you need to consider is loading speed.

A slow-loading website will discourage potential customers from staying on your page, and it will also hurt your ranking in search engines.

Loading speed affect on conversion rate

According to Cloudflare, faster loading websites convert better. A page that loads in 2.4 seconds will have an average conversion rate of 1.9%.

Adding a 1-second delay to the load time will reduce the conversions to 1.5% which is a 30% drop!

2. Customizability

You need a theme that works well with page builders like Elementor, Beaver builder, and WPBakery Page Builder.

This will allow you to easily create custom forms and landing pages without having to hire a developer.

While page builders work with all the themes, many do not have the customizability that you need to use the page builders to their fullest.

This may include being able to hide the navigation bar for certain pages, removing the sidebar for your landing pages, having a custom header for lead generation or optin pages, and many other features that work to reduce distraction.

The themes below offer features that help the theme get out of your way while designing your landing pages.

3. Compatibility

Many form builders, page builders, optin plugins, and other conversion-focused plugins add new features to your existing theme.

But if the theme is not designed for these changes, it will look ugly and make the plugins look out of place too.

You need to experiment with themes that not only are customizable but also compatible with the plugins you use.

CartFlows works well with a majority of the themes if you need a plugin that helps you optimize for leads, create landing pages or build sales funnels.

Top 10 Best WordPress Lead Generation Themes

Let’s explore the best lead generation themes that you can experiment with!

This list is a mix of themes with free variants and paid themes. But these are all worth a shot if you’re working on scaling your store up!

Top 10 Best WordPress Lead Generation Themes

Here’s a quick breakdown of the 5 best lead generation themes for WordPress in this post. While each theme is well worth exploring, we have selected the cream of the crop to help your business grow.

Theme name Price Our rating
Astra Free / From $49 per year ⭐⭐⭐⭐⭐
Avada $60 ⭐⭐⭐⭐
GeneratePress From $59 per year. ⭐⭐⭐⭐
Landkit $59 ⭐⭐⭐⭐
Neve From €69 per year. ⭐⭐⭐⭐

1. Astra – The Most Popular WordPress Theme

Astra homepage

Astra is a fast and lightweight multi-purpose WordPress theme that works great for lead generation.

The Astra theme base requires no more than 50kb while most other themes require an average of 300kb. So new additions to this theme will ensure that you still have lightweight pages that load quickly!

It comes with a great landing page designer and integrates with all the major email marketing platforms. It also includes a built-in lead magnet generator to help you create incentives for potential customers to provide their contact information.

Astra is a powerful and flexible WordPress theme that is perfect for businesses of all sizes.

The theme includes a built-in drag-and-drop page builder, making it easy to create custom pages without having to learn to code. Astra is also fully compatible with popular form builders such as Gravity Forms and WPForms.

Astra Pricing

Astra has a free version with premium versions starting at $49 per year.

2. Avada

Avada WordPress theme

There are a lot of customizable options with the Avada WordPress theme that can help you better promote your lead generation efforts.

For example, the theme’s built-in slider allows you to showcase your best lead generation content in an eye-catching way.

Additionally, the theme’s powerful grid system lets you create custom layouts for your lead gen pages and posts, making them more visually appealing to potential customers.

And finally, the Avada theme is fully responsive, so it will look great no matter what device or screen size it’s being viewed on.

So if you’re looking for a WordPress theme that can help you increase lead generation, be sure to check out Avada.

Avada Pricing

Avada costs $60.

3. Essentials

Essentials demo site

The Essentials Theme has all the features that you need to capture leads and increase sales. It comes with a drag-and-drop builder, an optin form builder, and a variety of templates. You can also create custom forms and add them to your website.

The theme also includes powerful marketing tools such as popups, slide-ins, cookies, and exit intent technology. These tools help you capture leads and convert them into customers. You can also track conversions and see how well your lead generation efforts are working.

Essentials Pricing

Essentials costs $59.

4. LeadEngine

LeadEngine theme demo

LeadEngine is a powerful WordPress theme designed specifically for lead generation. It is easy to use and set up and has all the features you need to start collecting leads from your website.

The theme includes powerful lead capture forms, customizable email notifications, and Google Analytics integration. It is also fully responsive, so it looks great on any device.

LeadEngine is perfect for businesses that want to increase their customer base through lead generation.

LeadEngine Pricing

LeadEngine costs $59.

5. GeneratePress

GeneratePress homepage

GeneratePress is a lightweight WordPress theme that offers lead generation features for a variety of business types.

Think of GeneratePress as a framework for your website and landing page building needs. It is fully compatible with a majority of the page builders that you can use to design landing pages and optin pages for your business.

Use GeneratePress if you want a theme that focuses on being lightweight over anything else.

GeneratePress Pricing

GeneratePress from $59 per year.

6. GetLeads

GetLeads high performance landing page theme

GetLeads is yet another landing page and lead generation WordPress theme that focuses on helping you get more leads.

This theme is single and multi-page ready works along with Elementor to customize pages by easily dragging and dropping elements.

You can also build the header and footer of this theme as it allows you to remove the defaults and use what you build with Elementor.

Getleads Pricing

Getleads costs $49.

7. Landkit

Landkit homepage

Landkit is a complete UI Kit that helps you design high-converting landing pages. It’s designed with developers and designers in mind. It offers them advanced customization features that are unavailable in most themes.

If you are a bootstrap developer, you can easily customize the website with the help of Sass variables, use the live reload to make edits, and see them in real-time for rapid development.

It also offers detailed documentation that can serve you well when extending the features of this theme.

Landkit Pricing

Landkit costs $59.

8. LeadX

LeadX WordPress theme

LeadX is a powerful lead generation WordPress theme that comes with a built-in landing page builder.

It integrates with all the major email marketing platforms, and it includes several customizable templates that allow you to quickly create high-converting landing pages with ease.

This theme features a visual composer that lets you create landing pages using simple drag and drop components that are premade and fully customizable.

Leadx Pricing

Leadx costs $46.

9. Neve

Neve homepage

Neve is a mobile-first lead generation WordPress theme that works perfectly well with popular page-builders like Elementor, Beaver Builder, and many more!

It also offers a built-in header and footer builder that lets you design each section independently.

This allows you to design landing pages and lead generation pages that are completely customizable and distraction-free to get the highest conversion possible.

Neve Pricing

Neve has a free version while premium costs from €69 per year.

10. OceanWP

OceanWP homepage

OceanWP is a multipurpose WordPress theme that works great for lead generation. It comes with a built-in landing page builder, and it integrates with all the major email marketing platforms.

It also includes several customizable templates that allow you to quickly create lead generation and optin pages for your WordPress website. Pair that with complete modularity of individual sections and you get a theme where you choose exactly what element should be visible and which one should be hidden.

This helps you design landing pages that are not unique but also distraction-free and convert well!

OceanWP Pricing

OCeanWP costs from $54 per year.

How Is a Lead Generation Theme Different From a Standard WordPress Theme?

A lead generation theme is designed to help you capture leads. This could be through optimizing the theme so it works well with opt-in forms, lead magnets, or other marketing plugins.

A standard WordPress theme isn’t necessarily built for this purpose.

Additionally, many lead generation themes include features like countdown timers and animated graphics that can help grab the attention of your visitors and convert them into leads using FOMO or urgency.

WordPress lead generation themes are often more customizable than standard WordPress themes, making it simpler to design your pages and help you stand out from the competition.

If you’re looking for ways to increase the number of customers you generate through your website, consider using a lead generation theme. It may just be the difference you need to take your business to the next level.

Why Focus On Lead Generation?

Lead generation campaigns create awareness of your company and its products or services, generate interest in what you have to offer, and encourage potential customers to take the next step in doing business with you. For website owners who are serious about optimization, here are a few important metrics to track for your website.

Now let’s talk about lead generation. Lead generation is a numbers game.

With a 1% conversion rate and 1000 visitors a month, you’re converting 10 people into paying customers.

Once you scale your monthly traffic to 10000, the same conversion rate will yield you 100 customers a month!

At that stage, it makes sense to focus on conversion optimization. But until then, focus on attracting traffic to generate more leads at scale. This is usually neglected by store owners who instead spend time on optimizing conversion rates when they have negligible traffic. So, if you focus on building traffic, you have an advantage over your competitors as you grab more of their market share.

Here are some more reasons why you should put in more time and effort into lead generation at least while you have a small website.

You can target new customers: Lead generation helps you target potential new customers. Every visitor that comes to your website falls within one of the buyer awareness stages (or funnel stages).

A lot of visitors who read your informative content may not know that you also sell products. And that’s where grabbing the attention with a lead magnet helps.

You make them aware that you also offer the solutions for the problem they came looking for.

It builds brand awareness: Generating leads also helps in building brand awareness. As more and more people become aware of your product or service, it becomes easier to convert them into customers.

When people know what they are looking for, they are more likely to buy from you than a competitor whose product or service they are not familiar with.

It improves customer retention rates: Focusing on lead generation also helps improve customer retention rates.

Once customers have been acquired through lead generation efforts, it is easier to keep them happy and retain them as customers by providing excellent customer service.

Happy customers are more likely to refer your business to their friends and family, leading to even more leads.

It lowers marketing costs: Generating leads also helps lower marketing costs. This is because you are targeting potential customers who are already interested in what you have to offer.

You don’t need to spend money on advertising or other forms of marketing that may not be effective. Instead, you can focus on lead nurturing and converting these leads into paying customers.

By focusing on lead generation, you increase the chances of increasing the number of customers for your business. It is a cost-effective way to reach out to new potential customers and keep them happy.

The 3 Effective Ways to Generate Leads

Lead generation is more of an art than science. While you work towards mastering the art of conversion, you can follow these basic strategies to get more leads.

The three most common methods are search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing.

1. Generating Leads Through SEO

SEO is one of the most effective methods of lead generation because it allows you to target potential customers who are already interested in what you have to offer.

By optimizing your website for relevant keywords, you can improve your website’s ranking in search engine results pages which will result in more traffic. Then depending on how well the website is optimized, the visitors convert to leads.

Also read: 21 Tips to the Increase Conversion Rate of Your Website

In addition, SEO also helps build brand awareness and credibility, which can help increase the number of customers over time.

2. Lead Generation Using Paid Advertising

PPC is a very efficient way to generate leads because you only pay when someone clicks on your ad.

This means you can target potential customers who are already interested in what you have to offer and you don’t have to wait for them to find your website organically.

PPC also allows you to test different keywords and ads and analyze the results. This can help you find the most effective keywords and messaging for maximum conversion.

3. Generation via Content Marketing

Content marketing is a great way to generate leads because it allows you to reach potential customers who are not yet familiar with your business.

By creating and publishing valuable content, such as blog posts, ebooks, infographics, and white papers, you can attract leads and convert them into customers.

In addition, content marketing also helps build brand awareness, authority, and credibility, which can help increase the number of conversions over time.

CartFlows Makes Lead Generation Easier

CartFlows helps you create beautiful and effective funnels and optin pages for WordPress and WooCommerce websites.

With CartFlows, you can create fully customizable optin landing pages from scratch, or choose from a wide variety of pre-built templates to save time. For starters, here’s a quick guide to checkout page optimization.

The plugin helps you build your email lists irrespective of the lead magnet you use – online courses, eBooks, gated case studies, free consultation calls, or something else entirely.

Some noteworthy features of CartFlows:

  • Made for WordPress and WooCommerce websites
  • Powerful built-in templates so you don’t need to start from scratch
  • Easy drag-and-drop customization when used with a page builder
  • Integrates with popular email marketing tools
  • Create and reorder form fields using drag and drop
  • A/B split test optin page to optimize lead generation
  • Detailed insights on your dashboard

While the manual way works fine, using a dedicated sales funnel and landing page plugin like CartFlows can reduce your working time from hours to minutes!


These are some of the best lead generation themes for WordPress. They come with a built-in landing page builder, and they integrate with all the major email marketing platforms.

They also include several customizable templates that allow you to quickly create high-quality lead generation pages.

So if you’re looking for a theme that will help you increase your conversion rate, these are the themes for you.

We also shared some insights into why lead generation is so important and 3 effective ways to help generate the traffic you can convert into leads.

Go ahead and explore these themes and let us know which one you like best!