Internet of behaviors (IoB) is the IoT (Internet of Things) branch that analyzes many users’ data. This data includes: – Social network activities- Buying habits – Additional data about purchase- Tracking the location of the user and his behavior based on the location, such as withdrawing cash or using different devices – Problem-solving and customer support By 2023, it is predicted that about 3 billion people will be tracked digitally to understand their behavior better. How does the Internet of behaviors function? The Internet of behaviors works by combining technology, data analysis, and behavioral science, with behavioral science playing a core role. Behavioral science is divided into four areas: – Emotions- Decisions- Arguments- Socializing What are the applications of the Internet of behaviors? As we previously mentioned, the Internet of behaviors can be used for different purposes, depending on the need. With the help of the Internet of behaviors, companies can businessize the unique content to each user to determine customer characteristics. Companies can respond rapidly to concerns and demands as they arise using IoT data, which is typically real-time. Some airports, for example, are using IoT sensors, notably webcams, to improve passenger experiences while waiting or traveling through their facilities. Broken escalators, security line backlog, filthy restrooms, and jams in hallways can all be investigated and problems or inconveniences resolved. Depending on flight arrivals and foot traffic counts, airports might respond by assigning maintenance crews or opening gates. Internet of behaviors does not have to be used in the IT industry only. In medicine, for example, the Internet of behaviors is used to monitor patient habits such as alcohol, cigarette, or sugar consumption, which is helpful for a vast number of android applications such as QuitNow, SmokeFree, Nomer, SoberTool, mySugr, Health2Sync, etc. As far as local businesses are concerned, the Internet of behaviors is helpful because it is possible to follow the most common trajectories of users, which is helpful for various types of marketing. Businesses will undoubtedly benefit from the IoB because they will optimize their customer relationship depending on the data obtained. We’ll have to wait and see if you can convert our knowledge into true wisdom while IoT converts data into information. What are the advantages of the Internet of behaviors? More Data, More Opportunity: automatic product upgrades, preventive maintenance and updates, tracing, and asset tracking are some of the business areas that have experienced growth, according to the Forbes Insights poll. In addition, assembly lines, warehouses, sensors in production systems, and vehicles generate data that helps managers better understand the operations. In contrast, sensors embedded in goods can enhance product performance and monitor. As vast volumes of data pour in from data centers, industrial systems, sensors, and IoT devices, firms gain greater insight into the efficiency and performance of their systems and processes, opening up chances for innovation and growth. New Ways to Understand the Customer: IoB enables computer vision using virtual sensors and cameras to understand customer behavior better. According to the Forbes Insights poll, over half of the CEOs (47%) say they’ve adopted visual analytics across their companies. This involves recording data about people, things, and situations. Retailers, for instance, maybe best prepared to evaluate and anticipate customer reactions to sales floor promotions if on-floor cameras are linked to artificial intelligence or analytic tools. Creating New Business Lines: According to the Forbes Insights poll, IoB also translates into new business areas. As previously stated, most executives believe that the company is generating new business prospects. Companies may now, for example, create products and provide continuous services to check their performance, all thanks to algorithms that give predictive maintenance as needed. This IoB data can also be shared with a company’s network of partners and customers, opening new avenues for innovation in the form of new value-added services and ongoing interaction. Nearly half of the executives polled, 48%, feel the Internet of behavior has helped them expand their operations to a platform model for better partner involvement. Improving the Customer Experience: IoB is also helping improve customer experience, which is a crucial part of the corporate transformation in today’s market. According to the Forbes Insights poll, more than half of the organizations are investing in IoB to improve their customer experience, and 42 % have been able to increase their businessized customer experience capabilities due to IoB. Data from the products or services and client touchpoints can provide a multidimensional view of previously unavailable experiences and satisfaction levels. Some airports, for example, are using IoT sensors like webcams to improve passenger experiences while traveling or waiting through their facilities. Companies can respond rapidly to demands and concerns and as they use IoT data in real-time. Greater Efficiency: Enterprises are also interested in the increased flexibility, agility, and efficiency of the Internet of behaviors. As the result of the expansion of IoB throughout multiple parts of the company and its ecosystems, greater digitalization of processes occurs, which helps cut costs and accelerate time to market. According to the report, a large number (37%) of CEOs want more efficiency and productivity from their IoB engagements. The savings are realized as data from sensors is processed, after which modifications are implemented without human participation. Cars are diverted to allow transit on the fastest or most ideal routes, for instance. Drones might also be employed over an oil field to discover pipelines or field equipment problems in dangerous regions long before humans can access them. A mining corporation, for example, might install sensors on its massive, heavy vehicles to better control traffic on its property.